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workshops that interior designers and architects attend.
zines such as Architectural Digest, Architecture Week,
Home, Interiors and Sources, Frame, and Metropolis 4. Create a list of interior design and architectural maga-
and e-zines such as designboom (http://www.design zines. Familiarize yourself with the styles of photo-
boom.com). graphs published. Contact the art directors of these
2. Secure an assistant position or internship with a com- magazines to find out how they secure photography
mercial photography studio or a studio that special- and if they have need of assistants on any upcoming
izes in fine arts photography. This is an excellent shoots. Volunteer for a day or two, if you must, to get
foundation for interior design photography and will the exposure.
BUSINESS AND INDUSTRIAL PHOTOGRAPHY 17
REAL ESTATE PHOTOGRAPHER
CAREER PROFILE CAREER LADDER
Duties: Photographs homes, office buildings, recreation cen-
ters, small malls, churches, ponds, lakes, clusters of trees, Real Estate Photographer
or shorelines for real estate brokers introducing new com-
munities or regenerated older neighborhoods; creates
virtual tours of interiors and exteriors of buildings using
specific digital equipment and photo design software
Commercial Photographer
Alternate Title(s): None
Salary Range: $50,000 to $75,000
Employment Prospects: Fair Photographer s Assistant /
Studio Assistant
Advancement Prospects: Limited
Best Geographical Location(s): Major urban areas, new
suburban communities, and resort areas generating new
development
Prerequisites:
Education or Training Bachelor s degree in photog-
raphy
Experience Two to three years of experience as a com-
mercial photographer
Special Skills and Personality Traits Skilled in digital
photography and photographic design software (i.e.,
Adobe Photoshop); basic understanding of the real estate
business and practices; reliable; deadline-oriented; strong
communication skills; flexible; able to travel to sites
Position Description
tures, objects, angles, and preferred time of day to feature in
Real Estate Photographers photograph homes, buildings, the final photographs. They may even photograph nearby
and their surrounding areas for real estate agencies to pro- conveniences and attractions, such as schools, libraries, post
mote to prospective buyers. They discuss with the agencies offices, supermarkets, malls, salons, restaurants, or cafés.
the features they should highlight in the photographs, such When they return for the actual shoot, they may bring an
as two-car garages, driveways, side yards and backyards, assistant to help set up equipment and lights. Real estate
front and back paths, entranceways, home interiors, gardens agencies print the photographs in magazine and newspaper
and sheds, trees and other outdoor foliage, and so on. Real advertisements, as well as with Web site listings.
Estate Photographers often visit the locations twice, the first Digital photography has both enhanced the Real Estate
time to take test photos and the second time for the actual Photographer s work and diminished it. More people than
shoot. The scouting visit entails taking photos of various ever before are equipped, though not necessarily adequately
aspects of homes and buildings at different angles (some skilled and trained, to take photographs for immediate post-
even aerial) and at different times during the day to check ing, thanks to digital cameras. Digital technology has truly
for lighting and other conditions. They share the test photos benefited Real Estate Photographers, however, in the three-
with real estate agents for review and selection of the fea- dimensional or panoramic photography arena. A growing
18 CAREER OPPORTUNITIES IN PHOTOGRAPHY
number of real estate Web sites offer virtual tours of home others in their commercial studio work. Real Estate Photog-
and building interiors and exteriors, featuring 360-degree raphers will continue to experience some job opportunities
photography. Real Estate Photographers are able to capture due to the growing population and increased need for hous-
panoramic views by using such equipment as an EGG Photo ing. While some real estate brokers and property managers
360° Pack First, which consists of a lightweight lens and may try their hand at digital photography, many others will
software. When viewers click onto images that have been continue to rely on Real Estate Photographers to create
created with EGG or other such technology, they can drag images and virtual tours of properties that are up for sale.
the mouse through the photo and span 360-degrees verti-
cally and horizontally. They can see the buildings surround-
Advancement Prospects
ing a home, stroll the street, then look straight up at the sky.
Real Estate Photographers are freelancers who advance
Real estate agents can also e-mail links to the images for
according to their own interests and self-initiative. Photog-
prospective buyers to view.
raphers working in smaller communities may choose to
Real Estate Photographers use photographic design soft-
move their business into larger or more affluent areas. They
ware such as Adobe Photoshop and Illustrator to correct color
may also expand by growing their client base, offering
and enhance images. If the weather was less than ideal on the
architectural, aerial, or environmental photography services,
day of the shoot, they can make the sky blue, add billowing
and adding more photographers to their studios to widen
clouds, or add or remove light. They can erase distracting
and enhance their services.
shadows or crop out adjacent houses or trees blocking certain
selling points of the home or building that is for sale.
Education and Training
Self-employed Real Estate Photographers are responsible
A two- or four-year degree in photography from either a
for maintaining their businesses and studios. They handle
technical school or liberal arts college is sufficient educa-
promoting and marketing their services by continually
tional background for Real Estate Photographers. Training
researching prospective clients, creating direct-mail pieces,
in digital photography, photographic design software, and
sending out e-newsletters, networking, and scheduling meet-
three-dimensional photographic equipment and software is
ings. They handle accounts receivables and payables, or they
critical in this field.
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